“𝗠𝘆 𝗳𝗮𝘃𝗼𝗿𝗶𝘁𝗲 𝗶𝘁𝗲𝗺 𝘄𝗲 𝗰𝘂𝗿𝗿𝗲𝗻𝘁𝗹𝘆 𝗺𝗮𝗸𝗲.” - @bonfirebeachkids Sometimes the simplest ideas are the best ideas. Swipe for the original sketch that became our best-selling Blanket Snap Popover, an idea that came up while our Creative Director, John Moore (@bonfirebeachkids), and Director of Merchandising & Design, Zuri, were working on a project to find a way to use our liability materials – fabric yardage or trims that we made too much of that becomes leftovers after a previous production run. Because we all know, sometimes leftovers are better the next day. Everything we do at @outerknown is with regard for People and Planet, and working on circularity to limit our waste is a constant piece of our work towards responsible operations. The team had color printouts of each leftover fabric, color, and pattern we had remaining liability yardage, and @bonfirebeachkids drew this sketch quickly that was an idea for a simple silhouette like the fleece layers we grew up wearing, but instead of the traditional polyester fleece, we made from our signature Blanket Weave twill that feels amazing and is organic. All the feel-good vibes from organic cotton, and a little easier fitting so you can toss it on like a sweatshirt. So we made it in two colors of existing materials we had, and the rest is history. Sold out twice. The black is gone, but the overdyed Mojave Stripe just came back in stock. Visit one of our stores to feel the fabric in person, or grab your Blanket Snap Popover on our website. #FindYourOuterknown